Rush Limbaugh and his advertisers

“The Rush Limbaugh Show” is the most-listened-to talk radio program in the U.S., according to Arbitron, a consumer research company. The show is syndicated by media giant Clear Channel Communications, and most Americans probably live within range of an AM station that airs it for 3 hours each weekday. But it’s hard to accept that many of them would have agreed with the crude and degrading comments Limbaugh made last week about law student and women’s rights advocate Sandra Fluke.

Subsequent protests of Limbaugh’s comments have prompted 40+ companies to pull their advertising from “The Rush Limbaugh Show” in the past week. But many sponsors remain, and Rush claims that the protests to his remarks haven’t had any real impact.

To find out who is still advertising on Rush, we here at LittleSis tuned in to Rush’s program today (Wednesday, March 7) on our local station – Buffalo, NY’s WBEN “NewsRadio 930” – and recorded all businesses, national and local, that are effectively standing by the program. Here’s what we heard:

Buffalo area businesses

National businesses

If you’d like to let these businesses know how you feel about their sponsorship of Limbaugh’s program, Daily Kos has published a helpful action guide, “How to take action against Limbaugh at the local level.” (The comments to Part 2 suggest that some stations have already dropped “The Rush Limbaugh Show” this week in response to listener feedback.)

You can find out who owns your local radio station at FCCInfo.com. Buffalo’s WBEN is operated by Entercom, and its local contact information is as follows:

Sharon Metz, Director of Regional Sales

500 Corporate Parkway

Suite 200

Buffalo, NY  14226

(716) 843-0169

[email protected]